Parkegy

A mobile application designed to make the parking experience effortless and more enjoyable for users. 

This application saves time by preventing the need for parking hunts and gives peace of mind that you can always find a parking space.

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My role 
Research, ideation, design, prototype, testing
 
Team

Solo UX/UI Designer

Tools
Figma, Zoom, Google Forms
Duration
3 month

Problem

In large cities, there has been an ongoing problem with parking for many years. There are a number of parking garages, meters, and a limited number of free spots. In a city like this, finding affordable parking is challenging.

Solution

A mobile application that shows all parking options near a destination address, allows users to reserve the space and provides direction to it. This way people can find a parking spot ahead of time and eliminate anxiety caused by thinking about it.

Process

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Empathize

Define

Ideate

Design

Test

Implement

Users interviews

Secondary research 

Competitive analysis

Synthesize research

User Persona

User flows

Sketches 

Lo-fi wireframes

Style guide

High-fidelity design

Usability testing

Document the final 

solution

Empathize | Define

First I conducted secondary research, followed by sending surveys to find the right participants for this project. Surveys were focused on questions related to driving experience and parking issues in big cities. Subsequently, I conducted 5 interviews through the video chat method. These participants volunteered to be interviewed after completing the survey.

 

I gathered insights from research that I grouped together using affinity mapping.  

Affinity map

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These groupings helped me to identify the main pain points related to parking faced by drivers in the cities.

 

Which are:

  • Price

  • Timing

  • Parking availability

User Persona

Confident Woman

Kate Smith

Age: 30

Work: Supervisor

Family: In relationships

Location: NY

Bio

Kate is a supervisor in NYC and works from 9 am - 5 pm. She drives to work from Brooklyn several times a week. She is struggling to find parking in the city, she spends a lot of time circling looking for a free empty spot, and sometimes parking near meters can get very expensive. She wants to save money on parking and be able to find a parking spot close to her work. Since Kate doesn't have a high income, she can't afford garage parking every day. So sometimes she has to use public transportation but she doesn't feel comfortable with it. She wants to be sure she will always find affordable parking and be in place on time. Also, she would like to have tools that can help with finding parking.

Goals

  • Find a free/cheap parking

  • Plan ahead where to park 

  • Find tools that help to find parking space

Pain points

  • Price

  • Limited time 

  • Parking space availability 

  • Traffic

"How Might We" Problem Statement

How might we find affordable parking in the city?

How might we speed up the process of searching for parking?

How might we reduce stress while looking for a parking spot?

How might we reduce 

the amount of time spent searching for parking?

User Flows 

Before I began designing the screens I created a sitemap and user flow in order to visualize the main flow.

User flow.png
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Sketches

As soon as I organized my insights, I began to sketch with a pen and paper. To get some inspiration I used Dribbble and existing competitors' applications that use maps. My goal was to create an application that would be easy to use, with clear and consistent design.

Following the completion of the sketches, I tested it with five participants to validate certain aspects of my work that needed improvement.

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Low-fidelity wireframes

Based on the feedback and insights I gathered from the sketching phase, I began to design low-fidelity wireframes. 

 

What was changed/added after testing:

  • On sign up/log in page an option to change language of the application

  • Added labels to all icons

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Style guide

Brand attributes:

Caring, effortless, joyful, thoughtful, and trustworthy.

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Perfecting high-fidelity wireframes 

First High-fidelity screens came out flat and not inspiring, so I kept working on my UI design.

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Testing

After creating a prototype, I conducted several rounds of testing, each time with five new participants. This helped me to uncover opportunities to improve my design and user experience. 

Some of the issues users pointed out:

  • For some users wasn’t clear where is destination address shown on the map

  • When the description of the parking spot is shown, not clear how much time will take to get to the destination

  • Filters icon and icon that brings to a current location were not very visible 


 

Ultimately, I was able to create an effective, easy-to-use, and enjoyable application (that’s what users said).

Users were: 

  • Enjoying the easy sign-up process

  • Very satisfied with clear steps on finding a parking spot near destination 

  • Happy to see all parking options on the map 

Final design

Try the prototype yourself 

Project takeaways

This was the first project that I had ever done and it was done from scratch. I learned a lot while was working on both the UX and UI processes.

 

It was especially challenging as I don't know much about this topic, I don't have a driver's license, and don't own a car. But it was a great and very valuable experience!

Main knowledge that I earned during this project:

  • Empathizing with target users is incredibly important as well as recruiting the right users. People can give a valuable insights, if asked the right questions, that can have a dramatic effect on the final solution.

  • There is always something that can be improved in design. Testing is crucial! It gives a different perspective on the project that may not have been considered before.

Next steps for this project

  • Add an option to reserve a free parking space 

  • Create a points system for booking a garage

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